Booth design for ISOTech 2008 conference. Booth consisted of four pods that visitors could step inside to speak with sales associates, and a reception area.

Two, strong red hues that blend from a light shade to a darker shade, were used for strong visual impact. Graphics contained simple posterized figures and words describing ISO as the industry leader for insurance data, analytics and decision support services.

Reaction to design was highly favorable by visitors who responded to a survey of the conference.